Managing The Brand
A Global Identity
Be careful what you pretend to be because you are what you pretend to be.
A recognizable and powerful brand is the most potent weapon that a company can deploy against competitors. A successful not only enables a company to extract a premium from the market place, it also helps a company get emotionally connected with consumers. As an approach to total brand management, SCG provides its clients an insight into why brands matter, how they should be created and managed, how to create an effective brand image, identify opportunities to leverage brand into new markets, allocate resources to brands that hold future potential, and how brand value can be created and enhanced.